Location, Location, Location!: The Key to Banner Ads
We’ve all heard the phrase before – “Location, Location, Location!” – and it is just as important in the world of online advertising as it is in other industries. The online environment in which you...
View ArticleNewspaper Inserts with QR Codes, Tags, PURLs Can Impress Gen Y, Gen X
Targetmarketingmag.com takes a look at the strength of a marriage between print and digital marketing by way of QR codes, MS Tags, geographically personalized URLs (geoPURLs) and stronger Web portals...
View ArticleReal Estate Advertising is Now Second-Biggest Online Advertiser
Edges out automotive, but a correction may be coming. If you”re a publisher or other media property enjoying an influx of online ad dollars from the real estate sector, enjoy it now; it may not last....
View ArticleHow ‘Word of Mouth’ Marketing Will Pump Up Holiday Sales
A top priority of today’s CMO is to maximize consumer social influence, also known as “earned” or “shared” media value, and there’s no better way to do so than through the social graph. Facebook’s...
View ArticleDid The Tivo Revolution Destroy The Metric System?
Remember the big THREE…CBS, NBC, and ABC? These three companies were running the demographics back in the day and competing for shares. ABC Roots in 1977 was watched by 36 million viewers, still the...
View ArticleHit the Bullseye With These Online Marketing Strategies
Author: Kevin Flanagan | August 28, 2013 | Technology Digital For new small businesses and entrepreneurs, it may seem unnecessary to bother with online marketing since you”re only beginning your...
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